Since eye-level products gain a lot of attention, they typically sell better than items stocked lower or higher.Ĭommon floor displays include shelves for placing products like drinks, toys, electronics or snacks. Many floor displays stand at eye level, so products are easy to notice.
To help you get started, here are the most common types of POP displays:įloor displays encompass all freestanding units, including display bins, endcaps and pallet displays. When choosing the most suitable unit for your merchandise, you’ll need to consider the type of product you’re selling, the retail environment and your display’s specific purpose. Different Types of Point-of-Purchase DisplaysĪlthough all POP displays are meant to promote brand awareness and boost sales, some displays match certain products or circumstances better than others. In this chapter, we’ll cover the types of point-of-purchase advertising and how these displays are commonly used. If you need help selecting a display that complements your merchandise and brand, let us know at Creative Displays Now. Various kinds of POP displays are available, and each style is designed to fit into a store’s layout and make it easy for customers and employees to access a product. With each display type, you can choose custom designs, shapes and other features to make your products stand out. If you wish to design a POP display for your merchandise, you’ll have to select the type of display you want.
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